On 20 December 2018 we officially launched our brand refresh with a launch party in the branch. This included drinks and food as well as a live outside broadcast by Eden FM. Our Chairman Rob Cairns, our CEO Tim Bowen and our Retail Operation and Distribution Executive Michelle Stevens were all interviewed giving their thoughts. You will be able to re-listen to their interviews soon.
In his article in ‘Eden Local’, Tim explained that the rebrand ‘gives the Society a more modern look and feel and stays true to our roots. The Society has existed for the last 141 years by virtue of the fact that it has listened to and supported generations of families by helping them to save their hard-earned money and then used that money to fund mortgages to support other families’.
Having consulted with our members and staff on a few design options we felt that this new brand refresh was ideal to demonstrate our care for our heritage and our eye on the future.